Online grocery shopping Essay Example | Topics and Well Written Essays - 1250 words

Online grocery shopping - Essay ExampleWith the age of suppuration technology and internet popularity, marketing has become easier because customers encounter an hazard to post reviews near products and have others access it before making decisions. Companies can use the reviews to purify their products and develop others that match customers needs. As a marketing manager of Miou Company Ltd, I will examine literature review to understand traits of internet shoppers, their general shopping orientation, their web-usage-related lifestyle, and their psychographic characteristics. In addition, I will evaluate their motivations for shopping groceries online, their perceptions of the advantages and disadvantages of shopping online for groceries and situational factors that may elicit online purchase of groceries. Miou Company that has a mountain chain of national supermarkets in Australia intends to open an online grocery-shopping website to counter the challenge posed by fast grow ing online shopping. whiz of the first things to consider in the research is seeking to understand the traits of internet shoppers. Internet shoppers tend to depose on feedback reviews about products and services done by those who have already been served by the company. According to Zhu and Zhang, a recent survey reveals that 24% of internet users access online reviews before paying for a service delivered offline. much(prenominal) reviews have become an important marketing tool because companies post information about their products, engineer online forums and chats about the products where they proactively advice their consumers to spread the gospel of their products. Through use of internet, companies have managed to manipulate customers reviews and influence their decisions (Zhu and Zhang, 2010). chevalier and Mayzlin agree to the character of online customers that depend on reviews. They argue that customer ratings significantly influence product gross sales especially in the book industry where customers read review texts in addition to review statistics (Chevalier & Mayzlin, 2006) Secondly, a market detective must seek to understand customers general shopping orientation. The proficiency of World Wide Web has enabled many companies to transact online and customers to do web shopping. Electronic shopping is growing by day and thus has become an important trend that influences the markets. Therefore, to identify the opportunity a researcher needs to identify the determinants of a customers online purchase innovation. Since managers need to make a decision, the opportunity becomes the problem. A small sample will help in understanding the impacts of shopping orientations. According to Ling, a research run to determine shopping orientations, online trust, and prior online purchase experience to the customer purchase intention reveals that impulse purchase intention brand orientation, quality orientation, and prior online experience have a convinced (p) impact to the customer online purchase intention (Ling, 2010). Online shopping experience is different from the traditional consumer behaviour, which calls for marketers to explore the determinants of customer online intention among web shoppers. Forsythe and Shi concurs with this argument and states that online shopping poses special risks on the side of the customer, which makes trust an important opinion for a transaction to take place (Forsythe, Shi,