Sunday, January 26, 2020

Models Regarding the Emergence of Bipedalism

Models Regarding the Emergence of Bipedalism There are over ten hypotheses as to how and why bipedalism evolved in humans and when. Bipedalism evolved well before the large human brain or the development of stone tools. Bipedal specializations are found in australopithecus fossils from 4.2-3.9 million years ago. The different hypotheses are not necessarily mutually exclusive and a number of selective forces may have acted together to lead to human bipedalism. Possible reasons for the evolution of human bipedalism include freeing the hands for tool use and carrying, sexual dimorphism in food gathering, changes in climate and habitat (from jungle to savanna) and to reduce the amount of skin exposed to the tropical sun. Another explanation is the mixture of savanna and scattered forests forced the first humans to travel between clusters of trees and bipedalism offered greater efficiency for long-distance travel between these clusters than knuckle-walking quadrupedism. Step One: Tool Use Evidence for use of stone tools first came from Olduvai Gorge in Tanzania. These tools were found in the lowest levels dating to nearly 2.0 million years ago. In southern Ethiopia, stone tools dating to as early as 2.3 to 2.4 million years ago have been discovered. Someone or something has modified the. There are different kinds of tools as well. The overall evidence suggests that between 2.3 and 2.5 million years ago hominids began to use stone materials as tools. The first stone tools were probably made for two purposes: cutting something and pounding on something. Obviously you can cut and pound plant materials or use stone tools to dig for roots and such things. However, it is far more likely that some hominids began to cut hides and meat and chop on bones to extract protein rich marrow. Of all of the tools made, the most important was probably the sharp flake that provided the edge by which one could cut even the toughest hides. It is probably unfortunate that the first stone to ol tradition, the Oldowan Tool Tradition, is defined as a core-chopper tradition. Cores are the means to detach flakes and it is these that were so vital to early hominid stone tool users. Step Two: Bigger Brains About one million years ago, hominoid mammals started to exhibit rational thought, a mental process that represented an important advance over simple natural and emotional reactions. Rational thought or is the conscious ability to add sensory input with memory by the use of logical thought processes. Also, morality emerged, which was reliant on the emergence of intelligence.Modern humans (homo sapiens) appeared approximately 160,000 years ago. And until about 12,000 years ago, when agriculture developed, they lived in small groups as hunters and gatherers. They had large brains that had evolved like everything else because it gave the individual and the group, as well as the individual within the group, a competitive advantage: Language allowed better communication within the group and higher forms of thinking. The passing on of knowledge from generation to generation, culture, evolved simultaneously or sometime later. The transfer of more complex information, ideas and concepts from one individual to another, or to a group, was probably the single most advantageous evolutionary adaptation for species preservation. The advantage of learning from passed on knowledge is it allowed foresight and planning. This gave them the ability to adapt to various environments and move to the top of the food chain. With these developments, social survival skills within the group became more important, for the socially fittest produced more offspring. Hence, the larger-brain-yielding genes were more successfully passed on. Step Three: Thermoregulatory Advantages Wheelers thermoregulatory model proposes, as the selective pressure, bipedalism conferring reduction in heat gain and facilitation of heat dissipation. Bipedalism raises the mean body surface higher above the ground, where more favorable wind speeds and temperatures prevail. Greater wind flow translates to higher convective heat loss. Bipedalism reduces evaporative cooling requirements and conserves body water. Vertical orientation also minimizes direct solar exposure during the time of day when the solar radiation is most intense. This basically says that by being upright, hominids were exposed less to harmful elements yet gained the benefits of others. Step Four: Travel For Food More specific causes for the adoption of upright posture could be things such as carrying, display or warning, new feeding adaptations, tools, or a combination of these. A conservative view is that the hominid ancestor maintained the typical hominoid foraging regime in a Miocene habitat in which food was becoming more and more widely dispersed and required greater terrestrial travel to harvest. Bipedalism could easily have been the mode of terrestrial travel for this tree adapted hominoid, as it is in all of the modern species of lesser apes, since modern hominoids are equally efficient as bipeds or as quadrupeds at normal speeds. Given the added advantage of free forelimbs, bipedalism for a small hominoid seems likely. The adoption of bipedalism by a Miocene hominoid need not be taken as such an unlikely occurrence, especially given the fact that all lesser apes today are habitual bipeds and bipedalism can easily be adopted by modern chimpanzees in the wild. Step Five: Avoid Predators During the terminal phase of the Miocene era, or around five million years ago, the climate began to shift from wet subtropical to much more arid, grassland conditions. Over the next three million years, the heavy forest cover gradually died out and tree based hominid ancestors were forced down onto ground. There, they faced the most brutal lineup of predators in the world, including lions, leopards, hyenas, and possibly wild dogs in large packs. Survival in such environments is limited to either predator avoidance or running and hominids such as A.afarensis would have been vulnerable due to lack of swift movements necessary to escape predators. Bipedalism also exposed early hominids to predators by making them upright. They were forced to rely on binocular vision for predatory avoidance, but in cases where a predator was not seen, they were easy prey for ambush hunters. Also, their plant food diet increased their exposure to predators. The combination of other factors such as smalle r body size, and lack of sharp teeth or claws also increased vulnerability of hominids to this fate. Only a few fossilised examples are available; according to the taphonomic studies of Hart and Sussman(2005), 5% of A. afarensis fossils show evidence of having been eaten. Conclusion The emergence of hominids become bipedal has without question was one of the biggest factors in the development of civilization. If our early ancestors had never left the trees, we would not be where we are today, or they wouldnt have developed the way they did. By becoming bipedal it allowed them to travel greater distances and use their bodies in different ways. The bigger brain and the use of tools really allowed hominids to further the range of their existence and become more well rounded. There really cannot be enough said about the emergence of bipedalism. Civilization is directly a result of everything this ability allowed hominids to do.

Saturday, January 18, 2020

Poverty and Rural Areas

I-INTRODUCTION Poverty remains the most critical social problem that needs to be addressed. Philippines' poverty line marks individuals earning less than 16,841 Peso a year. According to the data from the National Statistical Coordination Board, more than one-quarter (26. 5%) of the population falls below the poverty line in 2009. ]This figure is a much lower figure as compared to the 33. 1% in 1991. The decline has been slow and uneven, much slower than neighboring countries who experienced broadly similar numbers in the 1980s, such as People's Republic of China (PRC), Thailand, Indonesia (which poverty level lies at 8. %) or Vietnam (13. 5%). This shows that the incidence of poverty has remained significantly high as compared to other countries for almost a decade now. The unevenness of the decline has been attributed to a large range of income brackets across regions and sectors, and also unmanaged population growth. The Philippines poverty rate is roughly the same level as Haiti. The government planned to eradicate poverty as stated in the Philippines Development Plan (PDP). The PDP for the next six years are an annual economic growth of 7-8% and the achievement of the Millennium Development Goals (MDGs).Under the MDGs, Philippines committed itself to halving extreme poverty from a 33. 1% in 1991 to 16. 6% by 2015. Understanding Philippine poverty II-CURRENT ISSUES Understanding Philippine poverty By BERNARDO VILLEGAS MANILA, Philippines – There have literally been dozens of studies on Philippine poverty over the last decade or so, by economists in Philippine universities, the World Bank, the Asian Development Bank and other international agencies. The latest one is entitled â€Å"Examining recent trends in poverty, inequality, and vulnerability† written by Dr.Jose Ramon Albert and Mr. Andre Philippe Ramos of the Philippine Institute for Development Studies (PIDS) which has produced over the years some very useful policy-oriented studies that can guide decision making in both the government and the private sector. The conclusion of the study is not a very happy one. As based on statistics released by the National Statistical Coordination Board (NSCB) for 2000, 2003, and 2006, poverty in the Philippines is seen not to have substantially changed since the start of the millennium.Although there was a reduction of the proportion of the population who were considered poor from 33. 6 percent in 2000 to 30 percent in 2003, the poverty rate in 2006 increased to practically where it was at the beginning of the millennium at 32. 9 percent. Poverty has remained mostly unchanged and has also continued to be a predominantly rural phenomenon, with three out of every four persons found in the rural areas. The outlook looks even bleaker if the Philippine economy continues to grow at the same pace as it did in the last decade or so.It will take more than 17 years for half of the poor to exit poverty even if the per capita incomes of all persons in the country were to increase uniformly by 2 percent annually (adjusted for inflation). It will take an average time of 40 years for the poor to exit poverty if annual growth per capita is at 1 percent. It is quite evident from these projections that the Philippine economy must grow at 7 percent or more annually for the next ten or more years for there to be a significant reduction in poverty.A 7 percent growth in GDP would mean about 5 percent annual growth in per capita income since population growth is a little under 2 percent per annum. The experiences of the East Asian countries over the last twenty years (especially China) is that a growth of at least 7 percent in GDP annually for 20 years or more can make a significant dent on mass poverty. The Philippines has not attained this sustained growth of 7 percent or more over the last two decades mainly because of flawed economic policies based on import-substitution industrialization and an utter neglect of countryside a nd agricultural development.We can be optimistic that the 7 percent or more growth is attainable in the next decade or so because lessons have been learned from the past errors. Today, there is greater emphasis on export-oriented industrialization and more importantly, there is keener focus on rural and agricultural development. A greater portion of the capital budget of the Government is being spent on farm-to-market roads, irrigation systems, and post-harvest facilities. No longer is agriculture considered as the Cinderella of development. The study of Dr. Albert and Mr.Ramos also showed that in the rural areas, those at the lower and middle portions of the income distribution benefited less from growth during the period studied than those at the upper end of the distribution. They found out that while inequality went down as a whole for the country and urban areas for the period 2000 to 2006, the rural areas suffered from increased inequality largely brought about by differences in the top of the income distribution ladder. In view of these changes in income distribution, headcount poverty in the country decreased only by 0. 7 percent.Had there been no worsening of the inequality seen in the rural areas where the upper-income groups were the ones who benefited more from growth, headcount poverty would have fallen from 33. 6 percent to 22. 6 percent. The very modest gains in the fight against poverty can be attributed to improper targeting mechanisms for propoor projects and the absence of monitoring and evaluation systems for program implementation. The authors recommended that propoor public interventions that do not seem to have an impact should be reoriented, especially those with implementation and targeting issues.Policies and programs oriented toward the prevention of the transmission of poverty from one generation to the next, â€Å"especially by way of human resource investments and population management† must be essential components of any s ustainable reduction strategy of poverty and vulnerability. The authors have something positive to say about the controversial program of the present Administration of conditional cash transfers to the poorest of the poor. They opine that a conditional cash transfer program, if well executed and monitored, shows promise. Improving nonfarm income in rural areas must also be a policy thrust.My view is that these nonfarm incomes can come from tourism, transport and telecom, processed food products, housing and construction, garments and clothing accessories and other small and medium-scale enterprises that can be located in the rural areas once road and telecom networks are improved. The Philippine nautical highway is a real asset for the mobilization of non-farm rural employment. The Report concludes that sustained economic growth can dramatically reduce poverty (which would mean at least 7% annual GDP growth for the next twenty years) but this entails a serious management of resource s, â€Å"including population management. If by population management, the authors mean a drastic redistribution of the 93 million people in the Philippines away from monstrous urban areas like Metro Manila to the sparsely populated regions such as Isabela, Cagayan, Aurora, Quezon, Bicol, Leyte, Samar and numerous other rural areas, then they are right. With improved rural infrastructures such as farm-to-market roads, domestic seaports and airports, telecom facilities and educational institutions, this more efficient distribution of population will go a long way to reducing poverty in the rural areas.But if they mean reducing family sizes, the authors are contradicting themselves. They repeat over and over again that poverty is predominantly a rural phenomenon and is concentrated in the households of small farmers who are poor because they have been deprived by the State of the support infrastructures they need to earn decent incomes. They have to draw water from the rivers, plow t heir fields with the most primitive methods, bring their goods to the market using roads in the most horrible state of disrepair, etc. How can you tell these rural families to have only two children?The only resources they have precisely are their children, who many times are asked to leave school at an early age because they are needed for farm work. Until the rural infrastructures are significantly improved, these rural families would need and want to have many children. III-DEDUCTIVE REASONING REFLECTING: IF POVERTY WILL HAPPEN TO OUR FAMILY WE WILL FACE IT TOGETHER I WILL HELP MY PARENTS TO EARN MONEY SO THAT WE CAN EAT 3X A DAY . INTERPRETING: Condition  where people's basic  needs  for  food, clothing, and shelter are not being met.Poverty is generally of two  types: (1) Absolute poverty is synonymous with destitution and occurs when people cannot  obtain  adequate  resources  (measured in  terms  of  calories  or nutrition) to  support  a minimum level of physical  health. Absolute poverty  means  about the same everywhere, and can be eradicated as demonstrated by some  countries. (2) Relative poverty occurs when people do not enjoy a certain minimum level of living standards as determined by a  government  (and enjoyed by the  bulk  of the  population) that vary from country to country, sometimes within the same country.Relative poverty occurs everywhere, is said to be increasing, and may never be eradicated. APPLYING: More people need to realize that jail really is not worth the trouble, when a legal system for earning is available, as long as, one is willing to learn about it. Those who work jobs that they hate, do so, because they have no other choice or cannot see what other choices they do have. Millions of people go to work every day, angry with their boss or superior, and dread walking in the door.Their job does nothing to stimulate their learning or allow them to gain anything new. It is a damn sh ame that many jobs have become departmentalized dead-end, non-money making positions. You routinely go in and do the same thing over again, there is no growth out of your position. It is not meant to have a direct impact on profits, but does have an indirect effect on profits. The poverty problem, like I said earlier, is just a lack of knowledge. There are plenty of people who simply do not have the knowledge they need or require, to progress forward.There are some people who have addiction problems, and ended up homeless, because they were most likely not brought up properly. This is attributed to many different factors, but most of all family. EVALUATING: Rapid Population Growth Given that the population of the Philippines is increasing at a rapid rate of 2. 36% per year, it can be translated as an increase of more than 5,000 people daily in a country, which already has an increase of more than four million poor people since 1985. In 1985, the absolute number of people living in p overty was 26. 5 million.This increased to 30. 4 million in 2000 and from 2006 to 2009, increased by almost 970,000 Filipinos from 22. 2 million to 23. 1 million. As the Philippines has financially limited resources and a high poverty rate, the rapid increase in population has become a problem because there is already insufficient resources to support the population, which leaves much fewer resources to improve the economy. From 2003 to 2006, even though the Philippines experienced above-average economic growth, the poverty incidence actually increased as a result of its population growth rate.Unemployment Poverty reduction has not kept up with GDP growth rates, largely due to the high unemployment rate, high inflation rate and wide income inequality. From 2000 to 2009, the economy of Philippines grew by 3. 2% on average annually, which was on par with the economic performance of its neighbors. However, this recent growth did not translate into more jobs. Unemployment in the Philipp ines has been high in comparison to its neighbors, at around 7. 5% to 8. 0% since 2006.Sources: Philippine Development Plan: Asian Development Bank (ADB), 2010; National Statistical Coordination Board (NSCB) *Average for the period 2001-2010 As the world’s second largest archipelago, the Philippines have faced difficulty in job creation due to its inability to attract more foreign, direct investments. Diwa Guinigundo, whom is the Central Bank Deputy Governor, mentioned that while capital flows are turning to the emerging markets, foreign, direct investments to the Philippines remain relatively low due to the weak investment climate.The Philippines have hefty business procedures, poor tax and customs administration, weak protection against expropriation and high-energy cost. This poor investment climate has limited the Philippines ability to grow and create jobs. Therefore, the poverty rate remains constant over the years. SOLVING PROBLEM: 1. Employment generation Carefully an d extensively planned employment programs funded by the government can spur growth in jobs. Industries requiring substantial labour forces can also be given significantly larger aid from the government.Focus should be placed on developing companies that offer sustainable and long-term jobs to the community. Companies should also budget sufficiently for employee training and related community programs, so that employees and prospective employees can keep their skills relevant and up-to-date. 2. Drawing on various social institutions to fund poverty fighting programs e. g. charities, research institutions, U. N. , non-profit organizations, universities. Money funnelled from every organization available adds up to powerful sums that can produce tangible change.When organizations develop an interest, albeit vested, they tend to be more strongly motivated. Organizations that have a concrete goal to achieve with strict project plans are able to efficiently concentrate their efforts into p roducing change. For this reason charities with numerous middlemen organizations should be discouraged to ensure money reaches those in need. Importance should be given to organizations that follow the teach a man to fish ideology rather than the give the man a fish one, unless in extremely dire emergency circumstances. 3. Transparency in government spendingWhere and how a government chooses to spend taxpayers’ money and its own revenue should be visible to the media and the common man. This makes governments accountable for their actions and inaction becomes easier to pinpoint and address. It also discourages corruption in government systems. For example, transparency will be especially beneficial to civilians whose government might be allotting money to its nuclear weapons program instead of to its poverty programs. CONCLUSION The main problem in our country nowadays is poverty. Many experts made a research on how to solve it.Most in the community of the Philippines are gra ving. But sad to say that until now it is still in the stage of calamity. Poverty happens everywhere. They think citiesmay offer them a better-off living. They think they'll be much better off living in the cities than in their own villages, which only offer them natural resources. Being rich and having a great sum of money instantly are often the cause of massive exodus. What happens later is beyond their expectations; they become jobless, homeless, and the worse impact is that they are unable to return to their villages for they don't even have money to return.Most poor people who battle hunger deal with chronic undernourishment and vitamin or mineral deficiencies, which result in stunted growth, weakness and heightened susceptibility to illness. Poor children are the most prone to this and are often the victims to malnutrition, deficiencies, diseases and ultimately deaths caused by hunger. The persons who are in the position must have enough knowledge about the solutions on the p roblem. They should make a step by step process to ensure the proper on the global major problem.

Friday, January 10, 2020

Final Project Scenario Solution Darren Coco HSM Essay

Statement of Opportunity The services provided for high school dropouts will require a knowledgeable staff in different fields to obtain the skills needed to gain employment. Offering education courses and tutoring in basic reading and writing skills, with the goals of getting the students ready to take a GED test or working towards a high school diploma. Impact on Organizational Structure A professional staff that works well with high school children, volunteers who are willing to be patient and work with the professional staff. The need for a human resource department is very important, and will represent the collective capabilities and experiences of its people. Usually with high school dropouts it is based on social background and academic behaviors. The organizational structure needs a positive teacher-student relationship where the students will be encouraged to want to learn and succeed. In this type of case with high school dropouts there may be a need to set up an informal organizational chart, which introduces flexibility into the structure. The kids that will be participating in these programs may be working at a job, and need to set time for education at night or vice versa. Having a flexible schedule can help provide time for all of the students to benefit from. This type of structure can be categorized under the heading of matrix organizations. This struc ture would have the need for more than one supervisor for the employees. Sometimes this type of chain of command can run into problems such as power and authority. However, the benefits may well outweigh the costs if better decisions are made, if they are more widely supported though out the organizations, and if they prevent the alienation that so often accompanies a rigid, bureaucratic structure. Community and Environmental Factors This organization will need to do an assessment to find out the targeted areas of the schools with the highest dropouts occurring recently. Speaking with the school’s superintendent and principals in the area will be able to provide vital information of the student’s history. Strategic planning is always anticipate changing community needs, demographics, economics, location of population centers, and other such variables that is needed for the organization. Government-funded programs by far are the major source of funding for social service programs in federal and state governments. This type of funding tends to be organized around the population groups and problem areas. Dropout high school students will fall under this type of funding. Liederman (1995) points out policy and practice tend to follow social and economic swings and to adapt to changing conditions. Local agency directors who expect to receive funding for services that fall within the child welfare networks can improve their chances for participation if they keep track of proposed programs, legislation, and funding streams initiated at the federal and state levels. By participating in the political process, an agency director, board member, or selected staff members can become integral parts of the decision-making processes and will understand the rationale and the politics of government funding. This knowledge puts an agency director and other participants in a position of strength when the time comes to submit grant or contract proposals to fund agency programs. There is also a possibility that the government agency may grant fund to a family-service agency to strengthen its foster care recruitment, training, and licensing program. The government agency would be awarding the agency a grant to carry out its own programs because these programs benefit the community, and the agency does not have the necessary resources to increase or strengthen the program on its own. (Kettner & Martin, 1987). Human Resources This department consists of selecting, hiring, and retaining the optimum mix of staff. These factors include finding mutual support, leadership, and mentoring. Being able to find the right mix is difficult, but can be done with careful planning and of a clear understanding of what types of people  work best together to achieve high levels of productivity while demonstrating a firm commitment to the organizations mission. A core or hub around which human resources planning revolve is made up of three elements: human resources law, a profile of staff needs, and a job analysis for each position. With these elements at the core, a plan is developed that involves (1) recruitment, (2) selection, (3) orientation, (4) supervision, (5) training and development, (6) performance appraisal, (7) promotion and career development, and , if necessary, (8) termination. Human resources plan is compiled with a clear sense of direction and vision focusing on the qualities and characteristics that are needed to achieve the organization’s mission, goals, and objectives. Human resources will need to find the professionals who will give everything they have learned and more to help dropout kids finish their education. The final decision involves a series of final steps prior to making an offer of employment. These may include any or all of the following: (1) final evaluation of candidates by the selection committee, (2) final check of references, (3) recommendation by the selection committee to the hiring authority, (4) the job offer, and (5) notification of unsuccessful candidates of their status. Human resources have a big responsibility to choose the best candidates to work these children. Let’s hope the each student passes with flying colors, and will succeed in all that life has to offer them.

Thursday, January 2, 2020

Marketing Information For A Marketing Executive - 1257 Words

Marketing Information for ‘Bonmarche’ Phoebe Jones - Student ID 33433577 Semester 1, 2014-2015 1. Introduction This report will provide a brief synopsis of Bonmarche and an evaluation of their market using appropriate secondary data sources. It will go on to identify primary research methods which will enable the company to obtain information on customer viewpoints about their products. It will provide recommendations for the most appropriate primary research methods. In addition, it will identify the key requirements of the role of a Marketing Executive within Bonmarche. 2. Role of a Marketing Executive The Marketing Executive role supports the marketing management function which has undergone significant changes over recent years (Webster 2005) and the specifics of the role of the Marketing Executive is likely to vary between organisations. However, the findings of Gà ¶k and Hacioglu (2010) outline six main roles which the Marketing Executive could expect to be involved in. 2.1. Marketing mix management This is made up on two main responsibilities; directing and implementing promotion activities and product related activities. Some examples of promotion activities could be special offers, give aways, time limited promotions and items such as these. Product related activities, in the retail world for example, could involve new campaign emails, social media promotions, advertising and much more. 2.2. Managing internal relationships network MarketingShow MoreRelatedThe Key Point Of Business Management1535 Words   |  7 Pagescustomers, prospects and partners. Consequently, executives of the organizations have to create policy that can make vantage on competition, and they have to have plans that have continuous development. To competitive advantage, good executive should pay more and more attention to using information technology on business management. Information technology has role on changing of economics, social, lifestyle, and politics in many countries. Information technology makes changing on activities and relationshipsRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreThe Marketing Handbook Critique762 Words   |  4 PagesThe Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-knowRead MoreOrganization Structure of Memphis City Schools1079 Words   |  5 Pageshorizontal organizational structure. Although a horizontal structure exists as the overall structure at the executive level, a vertical structure is also in place at the management/staff level. The main structure for Memphis City Schools is called the executive cabinet. Each member of the executive cabinet is responsible for the main departments of the entire school district. Each executive member reports directly to the School Superintendent. The Superintendent, along with Internal Audits, and GeneralRead MoreHow Marketing Concepts Are Carried Out Into The Execution Of A Marketing Strategy1680 Words   |  7 PagesMarketing Concepts In order to make decisions, current, accurate, and timely information is required in order to formulate a plan and take action. This concept holds true whether you are an individual seeking to make a purchase, a company developing a product, or an organization seeking to establish a partnership with an outside entity that will promote growth and generate increased profits. For companies operating in markets that are constantly evolving and where competition is fierce; having aRead MoreMarketing Plan Structure Acc to Jobber1628 Words   |  7 PagesMarketing Plan Contents Introduction: Using the Marketing Planning Framework 1. Terms of Reference 2. Executive Summary 3. Business Mission 4. External Marketing Audit Macroenvironment The Market Competition 5. Internal Marketing Audit Operating Results Strategic Issues Analysis Marketing Mix Effectiveness Marketing Structures and Systems 6. SWOT Analysis 7. Marketing Objectives Strategic Thrust Strategic Objectives 8. Core Strategy Read MorePersonal Statement On Healthcare Management Essay1149 Words   |  5 Pagespeople, caring about the community and individuals, and having an excellent compensation and growth opportunities. Mission My mission is to become a professional who would manage, lead, and improve a dynamic healthcare system. Understandably, marketing and public relations in healthcare require financing and regulations to make positive impacts in the lives of clients and co-workers. My interest in taking a healthcare career was founded on three factors: leadership, quality improvement, and healthyRead MoreUniversity of West Alabama927 Words   |  4 PagesAccounting involves: 39 semester hours from the Business Professionals component including: Accounting principles, business law and communications, statistics, finance, business management practices, operations and strategic management, marketing and management information systems. 30 semesters hours from the Accounting Professionals component involving: Cost accounting, computer based accounting systems, understanding Federal income tax, auditing, advanced accounting and advanced business law. Read MoreEssay On Digital Marketing939 Words   |  4 PagesHealth Care Digital Marketing Basics – Part One The health care industry is process driven, heavily regulated and slow to change. However, health care marketers are quickly adjusting their tactics in order to avoid missing opportunities and maximize digital media-based inbound marketing efforts. Health care marketers that use print magazines and newsletters for content marketing are less likely to blog, use social media and create mobile-friendly websites. This means that they are less likely toRead MoreSummary Kotler Keller1275 Words   |  6 PagesSummary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seek